Do you still use the actual Yellow Pages B-O-O-K ? Y or N
The Yellow Pages Industry states that “”80% of all adults still use paper phone books.”
I still do. But then again, I also use it to locate businesses who are spending the big bucks for full and half page ads.
Then I see if they’re located on Google Places (first page).
If not, they’ll be hearing from me either by phone or direct mail.
So, don’t go chucking away your phone book just yet. Use it as a marketing tool.
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www.OfflineMarketingMagnet.com
Interesting to see how the phone companies are fighting so hard to keep sending the books . They seem very passionate about their cause.
Hey Peter,
Yeah, it’s a battle…. for the almighty DOLLAR!